Twitter Engagement

Tweet DrawingTwitter engagement is the measure of activity of your followers interacting with your content. This shows they are interested and paying attention to what you post so it is a good indicator of how effective a campaign is. Getting fans engaged can give you valuable feedback and tell you what your brand is doing right and what they are doing wrong.

One tip for increasing your engagement is to not overwhelm your followers. Socialbakers found that engagement dropped after the third Tweet each day. Every company is different so your level of engagement may be different, but likely it is right around the three Tweet mark. You need to watch your analytics and find your sweet spot. See when there is a difference in engagement and try to hit that mark each day, spread out of course. Make sure your Tweets are not too many, not too few…..just right.

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