Want to increase open and response rates? Leave these 6 words out of your subject line. Just, Very, Really, ASAP, Stuff, Things. They do more harm than good and here is why.
Just – I just want to let you know that you should just leave out any word that just really has no place in the subject line. “Just”
is overused and annoying and really doesn’t add to the content of the message. Consider other words if you feel “Just” belongs in the subject line. Example: Just 5 people can participate.vs Only 5 spots available. One is soft, one is urgent. Do yourself a favor, “Just” leave it out.
Very /Really – Overused and doesn’t add any thing. What’s the difference be tween urgent and very urgent? One feels like it’s trying too hard. Every word of your subject line should be deliberate and these two words aren’t. They sound like you didn’t have a better way of expressing yourself.
ASAP – As soon as possible? Who defines soon as possible? Does that mean this minute or next month some time? If you are trying to create urgency this is not the way. Say what you mean. Respond ASAP. vs. Respond by tomorrow. One gets opened, the other gets forgotten.
Stuff/Things – What stuff? What things? Be accurate with your subject line. It is ok to create mystery. “Get a free gift just for opening this email” (though with a line like that it had better be something decent) vs “Get free stuff” “Check out these things”. Ambiguity is not your friend when it comes to email marketing.