There is no end the the advice you can find on social media. Our Facebook page is filled with tips and tricks to get likes and shares. Everywhere you turn there is the “latest and greatest” system for getting your content seen. But what is the number one question you need to ask yourself about your social media campaign? Before you post anything, what question should be on your mind?
What do I want to get out of my social media campaign?
I don’t think we can overstate how important the answer to this question is. This will define what sites you post to be it Facebook, Twitter or others. This will dictate what type of content you produce like long form blogs or super short tweets. It will also inform you of how to promote it. This goal can shift over time as the needs of your business change. At first it may be about awareness but shift into deepening your customer relationships as you get better known. The biggest point is that the answer to this question should be clear in your mind every time you post. Every single post should point back to the purpose of your social media campaign. Without this information, it’s better to post nothing.