Content Marketing – An easy way to target your customers better with your content is to answer questions you have heard more than one person ask. Every business has a list of questions they are asked almost everyday. At some point we can anticipate that the question is coming and head it off with a short explanation. This is that same concept, just used for your content marketing. If two people ask the same question, more have the same one in mind but don’t want to bring it up. Anticipating these questions shows your expertise. It also sets your customer at ease since they are more informed without having to ask you directly. As you become more of an expert you will know what they are thinking, write about it.