Company Agendas on Social Media

Social media isn’t about pushing agendas. It is about networking and starting conversations with your customers. If your agenda happens to include those elements then you will be successful in the social media space. If you are just there to advertise and push out a message you are going to be disappointed.

“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman (2)

Twitter Feed Tips

Treat each Twitter post as a news headline meant to grab attention. Always link it to more content because it is rare you can say everything you need in 140 characters. Blogs are the best way to go but if you keep most of your content on Facebook use that instead. The main thing is you need room to expound on your Twitter statement.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable.png

Increase Your Twitter Following

Slow and steady keeps your Twitter following. If you use “flash in the pan” techniques you can gain a large following fast, then loose the just as fast. Here are some solid tips for gaining followers and keeping them watching your feed.

How to increase your twitter followers

How to use Twitter to Expand Your Business

Here is an infographic with the basic principle of making Twitter work for you, use it to start conversations. Many people also direct message every connection with an ad which I disagree with. If you are going to start a conversation don’t use a canned message. Actually know who you are going to talk to and why. Start a real conversation and don’t just blast stale ads at them. They took the time to follow you on Twitter, have some respect.

How to Use Twitter to Expand your business

Facebook for Communication

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff BezosMake sure you understand that Facebook is a communication tool for marketers. You can push out your message all you want but that isn’t communication. You also need to listen and respond to your clients and potential customers. You can solve problems before they pop up, increase engagement and maximize customer satisfaction if you use Facebook as a communication tool and not just an advertising tool. Keep your eye on trends, on your Facebook Insights and on what customers are saying to you and about you on Facebook. Communication is two ways, don’t just push, listen.

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