As a followup to yesterday’s post, we have included even more ways to market your small business without spending any money. Find one or two of these that fit your style, customer demographics, and sound like you would enjoy keeping up with then go for it! To remain effective you have to be consistent so keep that in mind when deciding how to promote your business.
The second largest search engine in the world and you can use it for free. Produce useful content to gain followers and increase your marketing reach. Make sure you cross promote with your other platforms. A Video in your email increases click-through rates by 200-300%.
Offering up white papers or guides for your customers is a good way to get your name out. Don’t just write up an ad and pretend it’s a whitepaper, make sure the information is useful. Decision makers and influences overwhelmingly indicated Whitepapers are useful when making purchasing decisions.
Despite what you may have heard, cold calling isn’t dead. Review your potential targets, learn all you can and the connection is more likely. Choose carefully and go it armed with knowledge and how you intend to help them, don’t just sell.
Podcasting is gaining popularity and you might want to look into it. It is possible to podcast for free, but a small investment will make things easier. Have interesting guests and good content to grow your listening base.