LinkedIn as a Tool

There is no one step solution to your Social Media Marketing needs but LinkedIn can be a force multiplier to your efforts especially if you are targeting other businesses. It should be a part of your strategy, not your entire strategy. Use it mostly for networking if your targets are consumers and not businesses. If you have content marketing as your primary strategy use LinkedIn as a way to gain credibility. LinkedIn is very versatile and businesses ignore it at their peril.

LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – Viveka vonRosen (@LinkedInExpe.png

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