The Power of Samples

One way to boost your sales is to provide free samples to potential customers. We have all see the people in the store handing out free tastes of various products but the sampling game can go much further than that. If you are in the food industry it is the perfect way to get customers to try your product and typically sees a 23-30% conversion rate, well worth the expense. Tastings can turn a “satisfied customer” into a “highly satisfied customer.” The difference here, according to a wine tasting study is “she (or he) is likely to spend an additional $10 buying an extra bottle of wine (with a probability of 93 percent), and to re-purchase wine in the future (92 percent probability).”

It’s not just for food. A yoga mat company sent out small examples of its economic and environmentally friendly Yoga Mats and in response to a mail-out of 500 samples, the company received a whopping 300 phone calls.

Here are some tips to help you get your sample game going.

1. Produce small samples of your products. – If you are in the restaurant business, they could be bite-size portions of a new product. Retail shops can purchase sample-size products from distributors to hand out to potential customers.

2. Attach a coupon, business card, or flier to your samples to further advertise your business. -This will provide an incentive for consumers to come back and purchase a full-size version of your product. This also increases the longevity of your marketing effort. When they see your card or flyer they will remember the goodwill created by giving them the sample.

3. Hire employees with good customer service skills to stand by the entrance of the business to pass out the samples. – Be sure they are friendly and can answer questions about the product. Having someone who doesn’t know the product as they give out samples can be disastrous so don’t skimp on the training.

4. Make note of what consumers say about your products or business as you’re handing out samples. – This is an opportunity to find out if you need to make any adjustments in price, appearance, taste, or effectiveness. Converting customers plus market research, it’s a win-win.

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