More Small Business Marketing with No Budget

As a followup to yesterday’s post, we have included even more ways to market your small business without spending any money. Find one or two of these that fit your style, customer demographics, and sound like you would enjoy keeping up with then go for it! To remain effective you have to be consistent so keep that in mind when deciding how to promote your business.

YouTube

The second largest search engine in the world and you can use it for free. Produce useful content to gain followers and increase your marketing reach. Make sure you cross promote with your other platforms. A Video in your email increases click-through rates by 200-300%.

Whitepapers

Offering up white papers or guides for your customers is a good way to get your name out. Don’t just write up an ad and pretend it’s a whitepaper, make sure the information is useful. Decision makers and influences overwhelmingly indicated Whitepapers are useful when making purchasing decisions.

Make Calls

Despite what you may have heard, cold calling isn’t dead. Review your potential targets, learn all you can and the connection is more likely. Choose carefully and go it armed with knowledge and how you intend to help them, don’t just sell.

Podcasting

Podcasting is gaining popularity and you might want to look into it. It is possible to podcast for free, but a small investment will make things easier. Have interesting guests and good content to grow your listening base.

More Small Business Marketing With No Budget

Small Business Marketing with No Budget

There are tons of tools out there for you as a small business owner to market your business without spending money. The one thing you need to remember is that this is usually a trade off for time. The less money you spend typically results in more time spent so make sure to use a cost/benefit analysis before you decide it’s cheaper to do it all yourself. That being said, here are some tips to market your small business without spending money.

Email Marketing

No matter what business you are in you should always be building your email marketing list. Email marketing has one of the Highest ROI and conversion rates so it is essential to small business. Use a free service to start and upgrade when the email list becomes profitable.

Blogging

Blogging is the cornerstone of Content Marketing. There are many blogging sites you can use for free. Create your own unique content and publish it yourself and you won’t have to spend a dime.

Social Media

Use social media platforms to reach your potential audience. Make sure to use only the Social Media channels that make sense for your business and the ones your target audience uses. Don’t waste time on Social Media Channels that don’t make sense. Here is a quick Guide for where your efforts should be.

  • Facebook – Best for B2C Products
  • Twitter – Good for B2B
  • Instagram – Great for visual products
  • Google+ – If your customers prefer this platform
  • LinkedIn – Excellent for B2B
  • Pinterest – Another fantastic option for highly visual products and services
  • Tumblr – Short attention span theater
  • Flickr – Another visual option
  • Quora – Great for finding B2B leads and establishing thought leadership
  • Meetup.com – Use this for local marketing

Networking

The number one way to get the word out about your business is Networking. It reaches fewer people but has the potential to create a richer client list. People buy from people they trust. Networking builds trust.

Small Business Marketing With No Budget

Content Marketing Tools

You need the right tools for any job and the same holds true for Content Marketing. Here are the basics of what you need to succeed. There are a ton more tools out there, but start with the basics and only add tools as the need arises, don’t just jump at every shiny thing that comes along or you and your budget will be overwhelmed. Keep It Super Simple.

Tools for Developing Your Marketing Content

Content Marketing Infographic

Content Marketing is a great way to get your brand in front of the 200 million people who use ad blockers. Todays consumer wants more than an ad, they want information. With the fast pace world, consumers want everything right now and delivered to them. Jump on that trend and become known for delivering that content. Here is a helpful infographic to help kick off 2017 if you haven’t already.

is-your-content-marketing-plan-on-track-for-2017