DS Boot Camp: The Set Up

Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.

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Popularity vs Influence

pop·u·lar·i·ty ˌpäpyəˈlerədē noun
1. the state or condition of being liked, admired, or supported by many people.
in·flu·ence ˈinflo͝oəns/ noun
1. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
What is the real difference and does it matter? If you are popular aren’t you already influential? Not always. The same holds true with the reverse, you could be influential without being popular. It boils down to changing people’s lives. Do you have the ability to affect real change? If so then you are influential. The tough part is that popularity is easy to gauge, likes, retweets, shares, conversations, but influence is hard to see. My best advice is to have something important to say and say it loud. Don’t back down from your position if it is the right one. You may be surprised who you influence and why.
Influence is NOT Popularity! – Brian Solis

The Power of the Personal Touch

EnvelopesWhen was the last time you received a personal thank you from a purchase? My guess is that it has been a while. Handwritten notes are rare and a way for you to stand out from the competition. I see people saying that personal notes are “All the rage” but I still haven’t ever gotten one and neither has anyone I asked. There are companies out there that do it with great success but they are few and far between, so here is a way for a small business to really stand out without a lot of expense. Here are some tips to make your thank you note campaign stand out.

  • Really make it personal – Address it to the purchaser “Dear Steve”. and include details so the customer knows it isn’t just a form letter. “Thank you for buying the blue hat, it is my favorite color and was fun to make for you.” These little touches tell the customer you really do appreciate your business and aren’t just sending formulaic thank you cards to everyone.
  • Leave out the business card – Or at least carefully consider it. This tip goes against instinct and against my feelings that everyone should have my card.  If you include your card it diminished the note. It goes from a genuine thank you to a branding effort. Of course you make sure they can get back in touch with you, address embossed on the card or written on the back, but there is no need for branding efforts here. The thank you is the point.
  • Make it a surprise – The first purchase a customer makes should have a thank you card in it, after that, make it random. If they expect a card each time it is no longer special. This keeps the card as something they hope to get, but don’t expect. It also reduces the burden of how many cards to send. If you are set on sending a note with each purchase make sure to look at the next tip.
  • Don’t make it a chore – If you have to write too many cards, this is a good thing and a bad thing. Don’t let it burn you out of become a dread, it will be reflected in the writing. If you just have too many cards to write consider hiring someone to help with it or outsourcing the process (yup there are services for everything). Don’t let this powerful tool bog you down.

Use these tips to stand out from the crowd. Almost no one does personal notes, so it is an easy win and a powerful tool for creating customer loyalty. Feel free to send me questions or comments below.

Build Your Leadership Library

Eager KoalaTo be seen as a leader you should build your leadership library. No one is ever going to see your leadership library (unless they see it one book at a time as you read), but having one and using it will build your reputation as a leader. Leadership is a skill to be honed and perfected and one of the ways to do that is books. You should be reading the books of leaders who inspire you. Of course, don’t JUST read, write the thoughts you have about the book out and use them. If you only read and don’t implement what you have learned, why waste your time reading? You should have a leadership notebook that contains these thoughts and action plans. Review it regularly (I recommend first thing every morning). Over time these action plans will become action habits and it will be noticed. So remember, always have something you are reading about leadership. Here is a short list of my favorite books on the subject.

Your Leadership Story by Tim Tobin

All Star Sales Teams by Dan Kleinman

Managing Change by Harvard Business Press

How to Win Friends and Influence People by Dale Carnegie

Getting to Yes by Fisher and Ury

Leaders: Strategies for Taking Charge by Bennis and Nanus

Leadership by James Burns

On Becoming a Leader by Warren Bennis

New Patterns in Management by Rensis Likert
-My list goes on…..what are your favorite leadership books?

 

 

Increasing you Twitter Traffic with a Pic.

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You have probably heard you should use an appropriate picture when possible but do you know why? Research has shown that pictures are vital to a brand and to increase engagement. Since Zabisco has found that 40% of people respond better to visuals than to text we should consider including both in our attempts to reach our audience.

Jeff Bullas discovered research that indicated an article with images has views that are increased 94% relevant to those without. A relevant picture can have huge impacts on the number of readers engaging the content you worked hard to provide.

Furthermore, Lifelearn discovered that without a picture, after three days people only remember content 10% of the time but remember it 65% of the time when it was coupled with a picture. Since top of mind recall is what every business is striving for it makes sense to increase the recall rate of your content with such an easy thing.

It’s clear that we need visuals to get more engagement and recall. Use relevant pictures to help get your point across and engage your audience. So get tweeting, and don’t forget to smile!

 

Image courtesy of stockimages/FreeDigitalPhotos.net