LinkedIn as a Tool

There is no one step solution to your Social Media Marketing needs but LinkedIn can be a force multiplier to your efforts especially if you are targeting other businesses. It should be a part of your strategy, not your entire strategy. Use it mostly for networking if your targets are consumers and not businesses. If you have content marketing as your primary strategy use LinkedIn as a way to gain credibility. LinkedIn is very versatile and businesses ignore it at their peril.

LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – Viveka vonRosen (@LinkedInExpe.png

How to use LinkedIn for your Business

If you are in the Business to Business (B2B) space you are losing money by not using LinkedIn. 1/3 of all professionals in the world are on this platform. It has several tools to help your business succeedHow to use LinkedIn for your business and you owe it to yourself to check them out.

 

 

Ways to Get Noticed On LinkedIn

With such a large network it can be had to get noticed on LinkedIn. There is a flood of people and content and more joining every day. One in three professionals is on LinkedIn and more are on their way. Here are the basics of getting noticed. Join our Email list for a free guide on  LinkedIn best practices.

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The Stats of LinkedIn

With 467 Million users worldwide, LinkedIn has the potential to reach a wide audience. I have yet to run across a business that shouldn’t be on LinkedIn. Here are some statistics to show why LinkedIn should be a part of every businesses digital strategy.

Why Linked in should be part of your Digital Strategy

Company Agendas on Social Media

Social media isn’t about pushing agendas. It is about networking and starting conversations with your customers. If your agenda happens to include those elements then you will be successful in the social media space. If you are just there to advertise and push out a message you are going to be disappointed.

“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman (2)

Twitter Feed Tips

Treat each Twitter post as a news headline meant to grab attention. Always link it to more content because it is rare you can say everything you need in 140 characters. Blogs are the best way to go but if you keep most of your content on Facebook use that instead. The main thing is you need room to expound on your Twitter statement.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable.png

Increase Your Twitter Following

Slow and steady keeps your Twitter following. If you use “flash in the pan” techniques you can gain a large following fast, then loose the just as fast. Here are some solid tips for gaining followers and keeping them watching your feed.

How to increase your twitter followers