Content marketing is still a hot trend even in 2017. Why? For starters, content marketing leaders experience 7.8 times more site traffic than non-leaders. It drives engagement, traffic, brand awareness and sets you up as an industry expert. What’s not to like? Oh, yeah, the massive amounts of information required to maintain a Content Marketing Campaign. Of course, once you know all the tricks it really isn’t that hard. Talk to your coach and see if they can set you up on a Content Marketing program to ease your mind.
The last in the series guiding you through the daily, weekly and monthly life of a blogger. There is more to it but these three guides should give you a good start and serve to steer you in the right direction. Whether you blog as part of a Content Marketing plan, part of an affiliate program, to earn extra income or just because you like it, make sure you have some fun while you plug away at that keyboard.
Keeping your blogging consistent helps build readership. If you are dedicated to keeping up your blog you need to make sure these tasks are completed on a weekly basis. Some of them might not be relevant to you yet but it’s good to review them and keep them in mind.
Over the next 3 days I will put out checklists for daily, weekly and monthly things you should be doing for you blog. Of course, if your business doesn’t rely on your blog you can ignore them, but most content marketing strategies hinge on your blog being successful.
The key to any Content Marketing effort is your blog. Some people haven’t even started one so this week we will get them going and hopefully give some great tips for the rest of you. Welcome to blogging week.
There are tons of tools out there for you as a small business owner to market your business without spending money. The one thing you need to remember is that this is usually a trade off for time. The less money you spend typically results in more time spent so make sure to use a cost/benefit analysis before you decide it’s cheaper to do it all yourself. That being said, here are some tips to market your small business without spending money.
No matter what business you are in you should always be building your email marketing list. Email marketing has one of the Highest ROI and conversion rates so it is essential to small business. Use a free service to start and upgrade when the email list becomes profitable.
Blogging is the cornerstone of Content Marketing. There are many blogging sites you can use for free. Create your own unique content and publish it yourself and you won’t have to spend a dime.
Use social media platforms to reach your potential audience. Make sure to use only the Social Media channels that make sense for your business and the ones your target audience uses. Don’t waste time on Social Media Channels that don’t make sense. Here is a quick Guide for where your efforts should be.
- Facebook – Best for B2C Products
- Twitter – Good for B2B
- Instagram – Great for visual products
- Google+ – If your customers prefer this platform
- LinkedIn – Excellent for B2B
- Pinterest – Another fantastic option for highly visual products and services
- Tumblr – Short attention span theater
- Flickr – Another visual option
- Quora – Great for finding B2B leads and establishing thought leadership
- Meetup.com – Use this for local marketing
The number one way to get the word out about your business is Networking. It reaches fewer people but has the potential to create a richer client list. People buy from people they trust. Networking builds trust.
Content Marketing is a great way to get your brand in front of the 200 million people who use ad blockers. Todays consumer wants more than an ad, they want information. With the fast pace world, consumers want everything right now and delivered to them. Jump on that trend and become known for delivering that content. Here is a helpful infographic to help kick off 2017 if you haven’t already.