Still Hot: Content Marketing

Content marketing is still a hot trend even in 2017. Why? For starters, content marketing leaders experience 7.8 times more site traffic than non-leaders. It drives engagement, traffic, brand awareness and sets you up as an industry expert. What’s not to like? Oh, yeah, the massive amounts of information required to maintain a Content Marketing Campaign. Of course, once you know all the tricks it really isn’t that hard. Talk to your coach and see if they can set you up on a Content Marketing program to ease your mind.

“Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it_s the best way to gather buzz about a product.” – Marsha Collier (@Marshacollier)

A Bloggers Monthly Checklist

The last in the series guiding you through the daily, weekly and monthly life of a blogger. There is more to it but these three guides should give you a good start and serve to steer you in the right direction. Whether you blog as part of a Content Marketing plan, part of an affiliate program, to earn extra income or just because you like it, make sure you have some fun while you plug away at that keyboard.

A Blogger'sMonthly Schedule

Small Business Marketing with No Budget

There are tons of tools out there for you as a small business owner to market your business without spending money. The one thing you need to remember is that this is usually a trade off for time. The less money you spend typically results in more time spent so make sure to use a cost/benefit analysis before you decide it’s cheaper to do it all yourself. That being said, here are some tips to market your small business without spending money.

Email Marketing

No matter what business you are in you should always be building your email marketing list. Email marketing has one of the Highest ROI and conversion rates so it is essential to small business. Use a free service to start and upgrade when the email list becomes profitable.

Blogging

Blogging is the cornerstone of Content Marketing. There are many blogging sites you can use for free. Create your own unique content and publish it yourself and you won’t have to spend a dime.

Social Media

Use social media platforms to reach your potential audience. Make sure to use only the Social Media channels that make sense for your business and the ones your target audience uses. Don’t waste time on Social Media Channels that don’t make sense. Here is a quick Guide for where your efforts should be.

  • Facebook – Best for B2C Products
  • Twitter – Good for B2B
  • Instagram – Great for visual products
  • Google+ – If your customers prefer this platform
  • LinkedIn – Excellent for B2B
  • Pinterest – Another fantastic option for highly visual products and services
  • Tumblr – Short attention span theater
  • Flickr – Another visual option
  • Quora – Great for finding B2B leads and establishing thought leadership
  • Meetup.com – Use this for local marketing

Networking

The number one way to get the word out about your business is Networking. It reaches fewer people but has the potential to create a richer client list. People buy from people they trust. Networking builds trust.

Small Business Marketing With No Budget

Content Marketing Infographic

Content Marketing is a great way to get your brand in front of the 200 million people who use ad blockers. Todays consumer wants more than an ad, they want information. With the fast pace world, consumers want everything right now and delivered to them. Jump on that trend and become known for delivering that content. Here is a helpful infographic to help kick off 2017 if you haven’t already.

is-your-content-marketing-plan-on-track-for-2017