DS Boot Camp: The Set Up

Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.

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Why Small Businesses Struggle

All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.

Reasons Small Businesses Stuggle

Subscription Service Launching (Blog is always free!)

LogoBusiness advice is great….but do you want more? How about twice weekly videos? How about a live chat each week to answer your questions? In depth training about small business and marketing topics delivered to you and access to an award winning business coach….. for $30 a month? Yep. Of course you are welcome to go to a marketing firm and get the same information (cheapest one in Logan is $300/hr). Kind of interested? Here is a free video to get you started. Feel free to chime in below ifyou have any questions about this service. Feel free to tell EVERYONE….we are going to change small business marketing and help YOU increase your effectiveness in the market! https://youtu.be/3XEBPjZMkgE

Creating a Business Plan – Part Two – How to write a Company Description

In the second part of how to write a business plan we write the Company Description. This part of the plan gives a high level overview of the company. The purpose of this section is to tell about the businesses unique position in the market place. Your unique position is what makes you “Different, better, special”. This gives readers and investors a better understanding of your business. Keep in mind, to remain sustainable you need a competitive advantage that no one else has or at least a very few have. The Company Description should contain four parts.

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First, describe your business and the consumer needs it fills.  This is not just a list of products and services; it is a list of the underlying needs your company fulfills.

Second, explain how your products and/or services meet the needs of your potential clients. Make sure to cover each of the items listed in the first section.

Third, list the consumers, companies and/or organizations your company serves and/or wants to serve. Be specific, name names and reasons why these clients are the targets for your business.

Last, tell the reader what competitive advantages your business has that will make it successful. What is it that your company has that brings value to the consumer? It could be special location, personnel, unique operations or anything else that set you apart from your competitors.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net