Increasing Page Interaction

Getting shares and likes can help boost your page and get you an even wider audience. One technique that works well is to post quotes or humor on your page. Make sure it is relevant to the page topic or it can be counterproductive. Injecting a little humor never hurts but unless you page is all about comedy make sure you don’t overdo it. Posting quotes from famous people that are relevant to your page can also help but shouldn’t be the only thing you post. Keeping a good mix of content is the key to boosting yout engagement.

 

Use quotes or humor to boost your page interaction

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Use Trending Topics

With the new algorithms on Facebook, you need to curate your content even more carefully. One way to increase the reach of your posts is to talk about trending topics. Look on Facebooks news feed to see what topics are trending. Don’t force it but if you see a topic that is relevant to your business or you can make a connection to, use it. Once in a while you can go off topic about a trending article but I don’t recommend it. Make it a habit of studying the trending topics and grabbing the ones that make a connection.

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Facebook Changes Algorithm…..Again!

It’s that time again to watch everyone panic as Facebook changes their algorithm again. Should you be worried? Not if you have been following me and putting the practices I teach into place. Good solid content marketing is going to benefit from these changes and shouldn’t see much if any drop in engagement. If you have been practicing spam tactics and click bait you are going to see the floor fall out from under you, but not all is lost. It is never too late to practice good marketing. Here is the lowdown on the new Facebook changes.

The new algorithm is based on the new set of Facebook Values. If your content matches those values it will be seen more. If it does not you will be hidden from most peoples view. Here are the values they are promoting

  • Family and Friends come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.
  • A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.
  • Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones.
  • You control your experience: Individuals know themselves best. So Facebook creates features (such as unfollow and see first) to let people customize their Facebook experience.

Here is a handy guide to get you through the strangeness of the new feed. Feel free to share it and keep it close as you plan out your Facebook strategy.

Quick Guide to Facebook Algorithm

Easy Ways to Conduct Market Research

Market research is vital to the survival of a business. Fortunately, it doesn’t have to break the bank and likely you are already conducting it without knowing you are. Here are some easy market research methods that won’t break the bank though for many of them I do recommend bringing in a marketer or coach to run them for you. If you do it yourself beware of Confirmation Bias (you really need to look this up) as it can be very costly and make your hard work useless or even damaging to your business. Here are 6 ways to conduct some easy market research.

ONLINE REVIEWS
See what your customers are already saying. This is an easy way to see what is being said in the open market about your product or service. Use reputable sites to get a feel for the mood around your brand but go with an open mind, reviews can be harsh.

ASK CUSTOMERS FOR FEEDBACK
Just ask. Find some loyal customers and some new customers and ask them directly what you are doing well and what you can work on. Use that feedback to ask better questions next time as well.

FORM YOUR OWN FOCUS GROUP
Focus groups can give you great insight especially into new possible product launches or new services you want to offer. Be careful they don’t turn into echo chambers as that can be costly and of no use to you.

SURVEY YOUR CONTACTS
Talk to people you know but not necessarily do business with. They can be a great outside eye for your business. Networking groups and alumni groups are perfect for getting a second opinion.

SURVEY OTHERS
There are sites where you can get random strangers to weigh in on your product or service. If you don’t want to spend the money on guaranteed responses you can always go it alone using social media or just stand on a busy corner working the crowd with surveys.

SOCIAL MEDIA
Many platforms allow polls and you can boost many posts to reach outside your typical audience. You can also just do keyword searches to see what people are complaining about related to the industry you work in. It’s a treasure trove of data to be found.

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The Power of Samples

One way to boost your sales is to provide free samples to potential customers. We have all see the people in the store handing out free tastes of various products but the sampling game can go much further than that. If you are in the food industry it is the perfect way to get customers to try your product and typically sees a 23-30% conversion rate, well worth the expense. Tastings can turn a “satisfied customer” into a “highly satisfied customer.” The difference here, according to a wine tasting study is “she (or he) is likely to spend an additional $10 buying an extra bottle of wine (with a probability of 93 percent), and to re-purchase wine in the future (92 percent probability).”

It’s not just for food. A yoga mat company sent out small examples of its economic and environmentally friendly Yoga Mats and in response to a mail-out of 500 samples, the company received a whopping 300 phone calls.

Here are some tips to help you get your sample game going.

1. Produce small samples of your products. – If you are in the restaurant business, they could be bite-size portions of a new product. Retail shops can purchase sample-size products from distributors to hand out to potential customers.

2. Attach a coupon, business card, or flier to your samples to further advertise your business. -This will provide an incentive for consumers to come back and purchase a full-size version of your product. This also increases the longevity of your marketing effort. When they see your card or flyer they will remember the goodwill created by giving them the sample.

3. Hire employees with good customer service skills to stand by the entrance of the business to pass out the samples. – Be sure they are friendly and can answer questions about the product. Having someone who doesn’t know the product as they give out samples can be disastrous so don’t skimp on the training.

4. Make note of what consumers say about your products or business as you’re handing out samples. – This is an opportunity to find out if you need to make any adjustments in price, appearance, taste, or effectiveness. Converting customers plus market research, it’s a win-win.

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Sales Tools

There are tons of sales tools out there (too many in fact) and every single one of them “Revolutionized” sales. It’s hard to cut through the clutter and choose the right system for your needs. Here is a list of my top 5 sales tools and why you need them.

CRM

Customer Relationship Management (CRM) software is the most important tool for managing your sales pipeline. Keeping customers needs and contact information at your fingertips, a good CRM is portable across platforms and easy to use. I have used many CRM’s and they all have their pros and cons. Of course, Salesforce is the big one out there but the price might be a barrier for some. Insightly and Zoho are a couple of free CRM’s but they don’t always have the functionality you need without paying. Even a bad free system is better than no system. You can always port your information to another system if you need to but try and avoid that as it takes time.

LinkedIn

The worlds most popular social media platform dedicated to business is a must in the current sales environment. It doesn’t matter what type of sales you do from big medical deals to retail, LinkedIn is useful to everyone. If you are in B2B sales make sure to check out LinkedIn Sales Navigator. Use LinkedIn to make connections with suppliers or with potential clients or just to build better relationships whith those you already know. It really is a versatile platform and will be useful if you take the time to cultivate it.

Cloud Storage

From sharing information across your organization to giving information to customers you need a platform to make the flow of information easier. Getting a cloud-based service keeps your business agile and the information flowing. I use Dropbox but Google Drive has come a long way to being a useful cloud storage service. If I suspect I might need to share a bit of information it automatically goes on the cloud storage to make it easier.

Video Camera

Face to face selling is the ideal but not always possible. Invest in a decent camera for either video or conferencing. Selling in today’s market means you need video of one type or another. Use video to showcase a product or service, use it as an explainer or use video chat to sell. You can use your cellphone if the resolution and sound quality are high enough. I use a GoPro for most of my videos but a few are shot on my phone. For video conferencing the camera on a laptop is usually sufficient but don’t rely on your phone for such conferencing, it would be better to buy a dedicated webcam for your desktop if that is your only option.

Scheduler

Time is money and in sales, the golden hours are doubly important.  Use a scheduler to keep on track and to schedule tasks around your golden selling times. In retail those are your busiest hours, don’t let small tasks or meeting interfere with making a sale. There are schedulers that can coordinate teams and ones that can automate setting up meetings with clients. Make sure whatever you use it is integrated with whatever calendar you use on a day to day basis to avoid double scheduling or worse, missing a meeting.

Sales Tools

How to Optimize your Twitter Profile

Your Twitter profile is like your elevator pitch to those meeting you on Twitter for the first time. It tells people a little about you and hopefully makes them interested in learning more or at least listening to what you have to say on Twitter. Here are 4 tips to help you get the most out of the profile on Twitter and maybe a few more followers.

How to optimize your twitter profile