Some of you found my site through a link on your phone. How did I do that? There is a new marketing tool out there called Asirvia which uses proximity advertising to deliver messages to people near me. It’s easy to stop such messages and isn’t intrusive but can be a huge benefit to those who network a lot (like me) or have a location they are trying to generate engagement at. Imagine if your customers got a coupon for just walking by your storefront or 30% of the people at a networking event got a link to your website even if they haven’t met you yet. It is a powerful tool and is getting results for me (and I’m not even an ideal case). Check it out for yourself. Warning, they used an MLM model for their distribution but I am not signed up for that part, I just wanted the device. The compensation looks sketchy and they have unrealistic numbers for how to get paid. My advice is to use the gadget and leave the “unlimited earning potential” alone.
The Direct Sales landscape can be tricky to navigate for new and old reps alike. I have put together a list of things to do and not to do as you run your DS business. Theses are proven strategies I have seen work with multiple companies and reps.
Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.
Welcome to Direct Sales Boot Camp. It’s no secret I am not a fan of most of these companies, but I advise on them all the time. If you are going to choose a Direct Sales company to be your business, treat it like a business! Here are some red flags to watch out for when choosing a DS company. Always keep in mind, the odds are already stacked against you if you choose to work in Direct Sales so let’s work together and flip the odds in your favor.
Building a real team is hard work. Most organizations stop at building workgroups and never go further. That is unfortunate because teams are 6 times more productive than workgroups. Here are some tips for building your team.
As a followup to yesterday’s post, we have included even more ways to market your small business without spending any money. Find one or two of these that fit your style, customer demographics, and sound like you would enjoy keeping up with then go for it! To remain effective you have to be consistent so keep that in mind when deciding how to promote your business.
The second largest search engine in the world and you can use it for free. Produce useful content to gain followers and increase your marketing reach. Make sure you cross promote with your other platforms. A Video in your email increases click-through rates by 200-300%.
Offering up white papers or guides for your customers is a good way to get your name out. Don’t just write up an ad and pretend it’s a whitepaper, make sure the information is useful. Decision makers and influences overwhelmingly indicated Whitepapers are useful when making purchasing decisions.
Despite what you may have heard, cold calling isn’t dead. Review your potential targets, learn all you can and the connection is more likely. Choose carefully and go it armed with knowledge and how you intend to help them, don’t just sell.
Podcasting is gaining popularity and you might want to look into it. It is possible to podcast for free, but a small investment will make things easier. Have interesting guests and good content to grow your listening base.
The most interesting thing I find about networking is how people don’t know they need you until they meet you. “You do custom software, I always thought of making an app for my business”. “You clean the sidewalks outside of stores? Mine are getting grungy and I hate doing it myself”. These are conversations I have heard and watched deals close. Of course, the longer you network, the better known you are and the more trusted you become. It’s an investment and will pay off over time.
Another reason to put efforts into networking is getting advice. Every networking event I have been to I get asked questions about marketing or sales and I freely give out good information. Almost everyone I interact with at the meetings does the same. I see thousands of dollars worth of consulting being handed out because we know each other and we ask. It’s also how we get more business. I ask a financial adviser for information, it turns out to be great information, who do you think I am going to hire?
For maximum effect, you should spend about an hour a day networking for your business. Dr. Misner found that people who said “networking played a role” in their success spent an average of 6.3 hours a week participating in networking activities.Conversely, the people who claimed that “networking did NOT play a role” in their success spent 2 hours or less per week developing their network.