Direct Sales Boot Camp: The Do’s and Don’ts of DS

The Direct Sales landscape can be tricky to navigate for new and old reps alike. I have put together a list of things to do and not to do as you run your DS business. Theses are proven strategies I have seen work with multiple companies and reps.

 

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Should you Hire a Business Coach?

My Business Adviser is tooting its own horn a bit this week and talking about how I can help you. I personally have never run across a business that didn’t need some level of business coaching….maybe not me, but they needed help from someone. We all try to do everything ourselves with mixed results. We can’t be experts at everything which is why we bring in other people to help out. Myself, I have to have a brilliant accountant because that is my weak point. I know the basics but my accountant fills in the knowledge gaps for me. Here is a quick infographic talking about Business Coaches in general. I will share stories this week as well and feel free to send me any questions you might have.

 

Should You Have A Business Coach

The Most Important Question About Your Social Media Marketing

 

There is no end the the advice you can find on social media. Our Facebook page is filled with tips and tricks to get likes and shares. Everywhere you turn there is the “latest and greatest” system for getting your content seen. But what is the number one question you need to ask yourself about your social media campaign? Before you post anything, what question should be on your mind?In Box

What do I want to get out of my social media campaign?

I don’t think we can overstate how important the answer to this question is. This will define what sites you post to be it Facebook, Twitter or others. This will dictate what type of content you produce like long form blogs or super short tweets. It will also inform you of how to promote it. This  goal can shift over time as the needs of your business change. At first it may be about awareness but shift into deepening your customer relationships as you get better known. The biggest point is that the answer to this question should be clear in your mind every time you post. Every single post should point back to the purpose of your social media campaign. Without this information, it’s better to post nothing.