I have been getting a lot of questions lately about buying email lists so I will give you the same advice I give everyone. DON’T! There is never a good reason to buy an email list. Never. If you are convinced it is the way to go then the email list marketers are doing their job but take it from me you will regret it. The list has likely been used to the point of uselessness, it isn’t targeted the way you need and you won’t get any sales off of it. In one example I witnessed a “Targeted and Clean” list had an 85% bounce rate. Not only did they not get sales, they were banned from their email provider. I could get less of a bounce rate just guessing emails and sending them. I understand the need to have a large email list to send your information to but it is always better to build the list yourself. The bounce rate is lower, the engagement is higher and the likelihood of producing a sale is infinitely higher. Here are 10 ways to start building your email list. If you need more, lets chat.
All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.
I was at a networking breakfast and someone asked me this question. “How can I help your business today?” It came as a shock with the directness and impact of such a question.
I already love networking and I attempt to imply this question during my conversations. I enjoy helping people’s businesses succeed so why just imply it? What an impact we can have helping our fellow business people if we straight out asked “How can I help your business today?”
We know that networking is good for business and according to GreatBusinessSchools.org, 84% of people prefer meeting in person and 95% believe that face-to-face meetings are essential to long term business relations. What would happen to the depth and richness of our network if we picked one contact a day and asked how we can help? This may not be a new concept, but the possibilities have opened my eyes.
So, How can I help your business today?
Image courtesy of Phanlop88/FreeDigitalPhotos.net