Black Friday is Here!

The always stressful, most of the time entertaining, dread-inducing Black Friday is here. I will be in the trenches, helping out clients, getting a read on the selling situation and modifying battle plans. Your employees are the most important part of this arrangement so make sure they are trained and ready for Black Friday. Brush up on customer service. Make sure they have the flexibility to deal with situations as they arise. Make sure they have the support and tools they need. Here is a quick infographic to help with employee engagement on this big day!

5 Engagement Tips for Black Friday

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Sales Tools

There are tons of sales tools out there (too many in fact) and every single one of them “Revolutionized” sales. It’s hard to cut through the clutter and choose the right system for your needs. Here is a list of my top 5 sales tools and why you need them.

CRM

Customer Relationship Management (CRM) software is the most important tool for managing your sales pipeline. Keeping customers needs and contact information at your fingertips, a good CRM is portable across platforms and easy to use. I have used many CRM’s and they all have their pros and cons. Of course, Salesforce is the big one out there but the price might be a barrier for some. Insightly and Zoho are a couple of free CRM’s but they don’t always have the functionality you need without paying. Even a bad free system is better than no system. You can always port your information to another system if you need to but try and avoid that as it takes time.

LinkedIn

The worlds most popular social media platform dedicated to business is a must in the current sales environment. It doesn’t matter what type of sales you do from big medical deals to retail, LinkedIn is useful to everyone. If you are in B2B sales make sure to check out LinkedIn Sales Navigator. Use LinkedIn to make connections with suppliers or with potential clients or just to build better relationships whith those you already know. It really is a versatile platform and will be useful if you take the time to cultivate it.

Cloud Storage

From sharing information across your organization to giving information to customers you need a platform to make the flow of information easier. Getting a cloud-based service keeps your business agile and the information flowing. I use Dropbox but Google Drive has come a long way to being a useful cloud storage service. If I suspect I might need to share a bit of information it automatically goes on the cloud storage to make it easier.

Video Camera

Face to face selling is the ideal but not always possible. Invest in a decent camera for either video or conferencing. Selling in today’s market means you need video of one type or another. Use video to showcase a product or service, use it as an explainer or use video chat to sell. You can use your cellphone if the resolution and sound quality are high enough. I use a GoPro for most of my videos but a few are shot on my phone. For video conferencing the camera on a laptop is usually sufficient but don’t rely on your phone for such conferencing, it would be better to buy a dedicated webcam for your desktop if that is your only option.

Scheduler

Time is money and in sales, the golden hours are doubly important.  Use a scheduler to keep on track and to schedule tasks around your golden selling times. In retail those are your busiest hours, don’t let small tasks or meeting interfere with making a sale. There are schedulers that can coordinate teams and ones that can automate setting up meetings with clients. Make sure whatever you use it is integrated with whatever calendar you use on a day to day basis to avoid double scheduling or worse, missing a meeting.

Sales Tools

How to Optimize your Twitter Profile

Your Twitter profile is like your elevator pitch to those meeting you on Twitter for the first time. It tells people a little about you and hopefully makes them interested in learning more or at least listening to what you have to say on Twitter. Here are 4 tips to help you get the most out of the profile on Twitter and maybe a few more followers.

How to optimize your twitter profile

Twitter Fast Growth vs Slow Growth Campaigns

I see a lot of marketers scrambling to get as many Twitter followers as possible as quickly as they can. A large emphasis is placed on how many thousands of followers they can get so they can be seen as an influencer or so they can monetize their Twitter account faster. Of course, I see a lot of those marketers ending up in “Twitter Jail” as well and it doesn’t surprise me. The techniques used to get massive followers in a short time are shady at best and in a lot of cases outright dishonest which Twitter does its best to stop. I shake my head, make sure I am not following such accounts and I move on. My personal Twitter is coming up on the 1,000 follower mark and I am very proud of that number since it represents hard work and a well run slow growth campaign. The biggest difference between the slow and fast methods is the audience engagement. Fast growth only cares about the numbers slow growth cares about the people. I have close to 1,000 people following me that I didn’t have to chase and beg for them to be a part of my Twitter experience, they want to hear what I have to say. Original content delivered on a schedule about relevant topics. That is the secret formula for a slow growth Twitter campaign. Except it really isn’t a secret. It’s hard work over a long period of time that delivers results. If you decide the numbers are important and you just MUST have as many followers as possible as soon as possible then I am not the right coach for you but if you want followers that listen, let’s talk.

Twitter How to increase your twitter followers

Welcome to the Pro’s

I was chatting with a client about finding more people that needed my help and they struck on a good point. I give out great general advice but know much more than is seen on my blog so why not give out a pro tip that I normally wouldn’t give unless you were one of my clients. It sounded like a good idea to me so I put together this infographic on reaching the C-suite. This still isn’t everything I know on the subject but will give a good idea of why you might want me as your business coach. I have been navigating the business world for over a quarter of a century and have run into many of the problems business owners face. Beyond that my list of connections is pretty substantial so if I don’t immediately know the answer to your problems it’s likely I know someone who does. For now, enjoy this pro-level infographic and send me an email or give me a call if you are ready to take the next step to help your business. Jason@jasonmporter.com (435)554-8209

Cold Calling the C-Suite