How Did You Get That Link On My Phone?

Some of you found my site through a link on your phone. How did I do that? There is a new marketing tool out there called Asirvia which uses proximity advertising to deliver messages to people near me. It’s easy to stop such messages and isn’t intrusive but can be a huge benefit to those who network a lot (like me) or have a location they are trying to generate engagement at. Imagine if your customers got a coupon for just walking by your storefront or 30% of the people at a networking event got a link to your website even if they haven’t met you yet. It is a powerful tool and is getting results for me (and I’m not even an ideal case). Check it out for yourself.  Warning, they used an MLM model for their distribution but I am not signed up for that part, I just wanted the device. The compensation looks sketchy and they have unrealistic numbers for how to get paid. My advice is to use the gadget and leave the “unlimited earning potential” alone.

DS Boot Camp: Leads

Leads are the lifeblood of any business. In Direct Sales, it is doubly important and at the same time almost twice as hard. DS gets a stigma which shuts down leads before they even have a chance to hear your message. Here are some places to get new leads. Remember, people buy from people they trust. Develop the trust, then develop the lead.

WHERE TO FIND DIRECT SALES LEADS

The 6 Essentials for a Productive Team

Building a real team is hard work. Most organizations stop at building workgroups and never go further. That is unfortunate because teams are 6 times more productive than workgroups. Here are some tips for building your team.

6 Essentials for a productive team

Popularity vs Influence

pop·u·lar·i·ty ˌpäpyəˈlerədē noun
1. the state or condition of being liked, admired, or supported by many people.
in·flu·ence ˈinflo͝oəns/ noun
1. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
What is the real difference and does it matter? If you are popular aren’t you already influential? Not always. The same holds true with the reverse, you could be influential without being popular. It boils down to changing people’s lives. Do you have the ability to affect real change? If so then you are influential. The tough part is that popularity is easy to gauge, likes, retweets, shares, conversations, but influence is hard to see. My best advice is to have something important to say and say it loud. Don’t back down from your position if it is the right one. You may be surprised who you influence and why.
Influence is NOT Popularity! – Brian Solis

Company Agendas on Social Media

Social media isn’t about pushing agendas. It is about networking and starting conversations with your customers. If your agenda happens to include those elements then you will be successful in the social media space. If you are just there to advertise and push out a message you are going to be disappointed.

“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman (2)

Networking Done Right: Investment

Networking is definitely an investment. You need to put the effort in to get the results out later. However, unlike money, it is not a zero sum game. Multiple people can pull out more than they put in if they invested wisely. Make sure you deposit all you are able to and you will get better results. Don’t keep score, just keep helping and it will all turn out in your favor.

Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come. Diane Helbig

Networking Done Right: The One Rule

The Golden Rule of Networking: Don’t Keep Score. Great advice and the only way to approach networking events. If you worry about who owes you then you don’t get the point of networking. If you approach networking with a service attitude you will get more out of it. Relax, have fun, help out your fellow humans. It will increase your networking capital more than keeping score.

My Golden Rule of Networking is simple- Don't keep score. Harvey Mackay.png