Getting shares and likes can help boost your page and get you an even wider audience. One technique that works well is to post quotes or humor on your page. Make sure it is relevant to the page topic or it can be counterproductive. Injecting a little humor never hurts but unless you page is all about comedy make sure you don’t overdo it. Posting quotes from famous people that are relevant to your page can also help but shouldn’t be the only thing you post. Keeping a good mix of content is the key to boosting yout engagement.
With the new algorithms on Facebook, you need to curate your content even more carefully. One way to increase the reach of your posts is to talk about trending topics. Look on Facebooks news feed to see what topics are trending. Don’t force it but if you see a topic that is relevant to your business or you can make a connection to, use it. Once in a while you can go off topic about a trending article but I don’t recommend it. Make it a habit of studying the trending topics and grabbing the ones that make a connection.
There are several versions of this quote floating around and finding an original source ended being a lesson in futility but I like this version best. A goal without a plan is just a wish. If you want something but don’t have a plan to get it you are just wishing you had it, which is fine, but rarely gets you what you want. If you truly want to go after something come up with a plan. As you set your goals and plans use the S.M.A.R.T. acronym to help you along.
- Specific – Being too general with your goals makes them harder to achieve. Make sure you break giant goals up into more specific goals.
- Measurable – If it’s not measured it’s not managed. Measuring is the only way to be sure you are making progress.
- Achievable – Do you have the resources to do it? If not you need to rethink your goal.
- Relevant – Does it apply to you and your life? Is it part of your overall ambitions and needs?
- Timely – Can it be done in a reasonable time frame. Longer-term goals are harder to accomplish, consider breaking the timeline down into smaller time frame goals.
There you have it. Out with the easily breakable New Years Resolution and in with the S.M.A.R.T. goals for a better year.
I have never liked New Years Resolutions, mostly because of the negative baggage attached to them. I was told as I grew up the only purpose of a New Years Resolution was to see how long it took to break it so from an early age I made goals. Sometimes I achieved my goal, sometimes I didn’t but since I could keep going towards my stated goal I hadn’t broken a promise, it just took longer than a year to accomplish it. The last couple of Years I had heard Dr. Larry Hass talking about what he does for the new year and it seemed very affirmational and useful so I have adopted it to my practice of goal reviewing each year. Mind you I set goals all the time but the first of the years seems as good a place as any for a goal review. Here are the 3 questions Dr. Hass writes down.
- What are my Achievements from last year?
- What Commitments Should I make for this Year?
- What are my Goals for this year?
Make sure to write down your answers because an unwritten goal is just a wish. Make sure to use the S.M.A.R.T. method when writing your goals to make sure they are good ones. That is to make sure your goal is specific, measurable, achievable, relevant, and timely. Make sure to send me a note or give me a call if you need help with your business goals this year.
One way to boost your sales is to provide free samples to potential customers. We have all see the people in the store handing out free tastes of various products but the sampling game can go much further than that. If you are in the food industry it is the perfect way to get customers to try your product and typically sees a 23-30% conversion rate, well worth the expense. Tastings can turn a “satisfied customer” into a “highly satisfied customer.” The difference here, according to a wine tasting study is “she (or he) is likely to spend an additional $10 buying an extra bottle of wine (with a probability of 93 percent), and to re-purchase wine in the future (92 percent probability).”
It’s not just for food. A yoga mat company sent out small examples of its economic and environmentally friendly Yoga Mats and in response to a mail-out of 500 samples, the company received a whopping 300 phone calls.
Here are some tips to help you get your sample game going.
1. Produce small samples of your products. – If you are in the restaurant business, they could be bite-size portions of a new product. Retail shops can purchase sample-size products from distributors to hand out to potential customers.
2. Attach a coupon, business card, or flier to your samples to further advertise your business. -This will provide an incentive for consumers to come back and purchase a full-size version of your product. This also increases the longevity of your marketing effort. When they see your card or flyer they will remember the goodwill created by giving them the sample.
3. Hire employees with good customer service skills to stand by the entrance of the business to pass out the samples. – Be sure they are friendly and can answer questions about the product. Having someone who doesn’t know the product as they give out samples can be disastrous so don’t skimp on the training.
4. Make note of what consumers say about your products or business as you’re handing out samples. – This is an opportunity to find out if you need to make any adjustments in price, appearance, taste, or effectiveness. Converting customers plus market research, it’s a win-win.
You can have good customer service by teaching your team a few skills and a short overview on problem-solving, but then you will be giving business to your competitors. There are few competitive advantages as powerful as Customer Service and few that are harder to maintain. In the world where everyone thinks that competitive advantage means lowering your price, you can stand out by providing stellar customer service. I currently don’t know any physical location in my area that does this so I know the field is open. Here is an infographic to get you started on the path to excellent Customer Service. Let me know if you need any help getting going.
There are tons of sales tools out there (too many in fact) and every single one of them “Revolutionized” sales. It’s hard to cut through the clutter and choose the right system for your needs. Here is a list of my top 5 sales tools and why you need them.
Customer Relationship Management (CRM) software is the most important tool for managing your sales pipeline. Keeping customers needs and contact information at your fingertips, a good CRM is portable across platforms and easy to use. I have used many CRM’s and they all have their pros and cons. Of course, Salesforce is the big one out there but the price might be a barrier for some. Insightly and Zoho are a couple of free CRM’s but they don’t always have the functionality you need without paying. Even a bad free system is better than no system. You can always port your information to another system if you need to but try and avoid that as it takes time.
The worlds most popular social media platform dedicated to business is a must in the current sales environment. It doesn’t matter what type of sales you do from big medical deals to retail, LinkedIn is useful to everyone. If you are in B2B sales make sure to check out LinkedIn Sales Navigator. Use LinkedIn to make connections with suppliers or with potential clients or just to build better relationships whith those you already know. It really is a versatile platform and will be useful if you take the time to cultivate it.
From sharing information across your organization to giving information to customers you need a platform to make the flow of information easier. Getting a cloud-based service keeps your business agile and the information flowing. I use Dropbox but Google Drive has come a long way to being a useful cloud storage service. If I suspect I might need to share a bit of information it automatically goes on the cloud storage to make it easier.
Face to face selling is the ideal but not always possible. Invest in a decent camera for either video or conferencing. Selling in today’s market means you need video of one type or another. Use video to showcase a product or service, use it as an explainer or use video chat to sell. You can use your cellphone if the resolution and sound quality are high enough. I use a GoPro for most of my videos but a few are shot on my phone. For video conferencing the camera on a laptop is usually sufficient but don’t rely on your phone for such conferencing, it would be better to buy a dedicated webcam for your desktop if that is your only option.
Time is money and in sales, the golden hours are doubly important. Use a scheduler to keep on track and to schedule tasks around your golden selling times. In retail those are your busiest hours, don’t let small tasks or meeting interfere with making a sale. There are schedulers that can coordinate teams and ones that can automate setting up meetings with clients. Make sure whatever you use it is integrated with whatever calendar you use on a day to day basis to avoid double scheduling or worse, missing a meeting.